Online, MAIL & PHONE surveys
Design and execute quantitative surveys using rigorous yet creative design principles, appropriate sampling, survey and experimental designs and the most appropriate mode of data collection for the intended audience
IN-HOME TRIALS
Apply core principles to design product trials that maximize input while adequately managing and minimizing bias (considering both sampling and non-sampling errors) and evaluating if and how perceptions change over time
Groups, SESSIONS & OBSERVATIONS
Gather in-depth information using a range of group sizes and types, 1:1 discussions and ethnographic sessions (conducted where ever the target market resides) with rigor applied to recruitment criteria
usability sessions
Bring the customer experience to life through well planned tasks that evaluate how intuitive websites, apps and devices are, help understand how consumers navigate and isolate key problem areas that interfere with desired actions
ONLINE Bulletin Board sessions
Use online formats that allow respondents to participate across days (to allow for in-depth thought and exercises) as well as remotely (to include key individuals from multiple locations)
RESEARCH retainers
Act as an on-contract research director/analyst for organizations with limited on-site staff to help define research needs, execute studies or analyze data from past research, sales/interactions or website activity.
